Dynamic | Flexible | Curious

Limits don’t really exist, they are an abstract point that everyone wants to reach, to make sure they have done their best!

About me

Positive thinker, flexible and talented Full Stack Product Designer; born in Turin, Italy; achieved a Msc in Interaction Design in 2009; based in London since 2010.

A solid background in communication and interaction design with a strong understanding of experience design principles and methodologies. A team player to the core, but also at complete ease when working alone. Capable of developing unique and bespoke products in dynamic and fast-paced environments.

Currently working at frog London. Leading teams in digital transformation projects from post-it to prototype, all the way to final release, in workshop style environments. Designing and creating digital experiences with a focus upon user engagement, as well as running ideation sessions and usability testing.

Experience Design
Project management
Prototyping & Testing
Experiment Design

My favourite hangouts

keeping up on the latest trends, technology and market requirements; attending events and meeting experienced professionals.
Online June 2021
Lisbon November 2021
Online Monthly 2021


Started as visual designer in marketing and advertising; moved to product and service design working in various London agencies across Fintech, Energy, Food, Health and Mobility.


frog - Feb 2020 / Present
Working on complex product/service design projects in the Health and Public sectors. Guiding the client through the design process and leading teams through design sprints, workshops and experiments. Ultimately delivering high quality outputs while coaching other designers.

Market Gravity - Feb 2018 / Feb 2020
Taking ideas from post-it to prototype through to launch, at fast pace in workshop style environments. Working on B2C and B2B projects for clients in Fintech and Mobility. Leading design workstreams, mapping the customer experience and crafting user interactions.

Freelance - Nov 2015 / Jan 2018
Worked on multiple digital projects: landing pages and various types of websites, creating visual design and user experience. Overseeing production of photo and video content. Coordinating design process, timeframes and budget.

JCDecaux Ltd - Jan 2011 / Dec 2015
Creative interpretation of JCDecaux Airport’s portfolio, with a particular focus on multimedia work, incorporating web, video and photo editing. Working together with the Sales & Marketing team. Building and maintaining relationships with clients such as Vodafone, Burberry, Turkish Airlines, whilst encouraging new ideas and driving projects from concept to completion.

Essential Tools

VS Code
Sketch App
London, UK
+44 (0) 777 0923010