Supply chain management is a hypercompetitive market. It’s becoming more commoditized and new, agile digital players are entering. We knen we need to drive that Maersk current SCM offering sits out of reach for the smaller players, seen as either too expensive or too complex.
We seized the opportunity to remove these barriers to entry an efficient and fully controllable supply chain system. And create a new, accessible product for underserved businesses, going from post-it to prototype in just under 12 weeks.
The task was to design a lean and flexible version of the main SCM platform, test it with the key users in the supply chain (suppliers, vectors, distributors and retailers) and coordinate with the Maersk design team to build a pilot.
Customers are stuck in the everyday and lack the time to focus on improving their supply chains and growing their business. Supply chain information is often scattered, complex and unreliable; key information comes too late to take action. Actions are spread across many parties and means of communication, leading to human errors causing problems down the line.
Supply Chain Essentials enables customers to manage the flow of your goods and documents from factory to market. The digital platform provides customers with all the information, milestones and alerts they need to manage their supply chain. Suppliers, service providers and their partners are empowered to take the right action at the right time.
To accellerate the development of the product and to create a solid iterative cycle, we partnered with an existing Maersk customer, VitaCoco, that was willing to switch to a product better suited for their size and ambitions.