The treatment experience is by no means a singular transaction. Clinicians are highly skilled beings that bring value to the patient experience beyond button pushing. They bring meaningful behaviours, empathy and the ability to provide care.
We started our process by immersing ourselves in Elekta as a business and building on existing knowledge and learnings. And we continued by shaping and developing an experience vision and journey with key signature moments, based on a deep understanding of Elekta customers, their motivations, needs and pain points.
To authentically enable great care, Elekta need to practice empathy. This means using empathy to imagine a world that's built around intuitive workflows and human care.
We created new experience vision and principles to drive Elekta’s core product development, the future needs to be the perfect balance of focused treatment with human factors of care.
“An empowering treatment experience that’s focused on the things that matter: the clinicians, their patients, and the machines that help them. Meaning more universal workflows, more personalised care, and smarter, simpler systems.”
We made the vision a reality by designing a product in 50 days – from user research to rigorous UX and a first look at UI. The work went through continuous design and technical feasibility reviews to while aiming high for a new and empathetic experience with memorable signature moments
Our partnership not only focused on great storytelling and execution, but also building the design muscle within the organisation. We created hands-on tools for activating and empowering the design team.