Good Market is a concept app built for a (fictitious) medium scale grocery franchise based in UK. After some market and user research the company was determined to increase their market share developing an online grocery shopping service, like Ocado, Sainsbury's or Tesco.
This App will simplify the way the busy professionals shop, introducing a efficient service of quick purchase and prompt delivery.
Creating an enjoyable and stress-free experience. Developing an online grocery shopping tool that helps customers quickly and easily shop and purchase groceries online, and then have them delivered promptly at little to no cost.
Good Market has determined that busy young professionals make up a large portion of their product’s target market. Creating a persona called “The busy professional (TBP)” to describe the qualities of the type of user they’re focusing on.
Essential step of the discovery phase. This analysis has been conducted to highlight the main ups and downs of the main competitors using basic usability principles and heuristics. Focusing on level of communication, design decisions and user points of action.
This UX tool has been used to define the IA, the structural design of an interface that allows a user to access the right category and consequetially item at the optimal time, navigating the product effectively and stree-free.
This UX tool has been used to define the IA, the structural design of an interface that allows a user to access the right category and consequetially item at the optimal time, navigating the product effectively and stree-free.