Enrico Rolando - Digital Designer

SET UP

We assembled a lean, multidisciplinary team of four experts in product strategy, design, and development, working under the direct guidance of Gala executives.

Approach

We leveraged the existing Gala community's wisdom to kickstart our process while establishing feedback loops with new user groups. Our approach focused on taking small steps and making quick iterations.

Key assumption

A native app is the ideal choice for reaching the Web2 target audience while still nurturing our relationship with the existing Web3 users. On mobile devices, we can create an experience fully dedicated to enjoying high-quality music while removing the complexity from the core blockchain functionality.

Target audience

Andrea

Music Superfan

As Andrea scours news and social platforms for her favorite artists' latest creations, music serves as her constant companion. She craves recognition and validation for her unwavering passion for music.

Dwice

Music Creator

Dwice aims to create music that resonates with her audience while building a sustainable career in a challenging industry. Her goals are to expand her fan base and gain recognition within the music world.

Joseph

Crypto enthusiast

Joseph fully grasps the potential of web3 technology in the music industry. As an investor and collector, his question isn't "why," but "when." ROI is always at the forefront of his mind, and discovering great talent is crucial.

Proposition Design

The Gala Music App seamlessly blends the best of Web3 innovation with the familiarity of Web2 interfaces, creating an immersive ecosystem where artists and fans connect like never before.

By featuring a user-friendly interface reminiscent of popular Web2 streaming services, the app ensures accessibility for mainstream users. However, beneath this familiar exterior lies a powerful Web3 infrastructure, leveraging blockchain technology to provide transparency, security, and direct value transfer between artists and fans.

Key features:

Customizable listening and personalized recommendations
Simplified wallet management alongside traditional payment methods
Rewards opportunities through ownership and engagement activities

We fast-tracked product development, progressing from idea generation to MVP launch in just 45 days. Subsequently, each iteration phase has been guided by data, customer feedback, and competitive analysis.

Phase 1

Focus on one thing and excel at it: perfecting the music streaming experience to verify technical stability and validate the proof of concept

Avg Daily listeners

Launched on both OS

Curated playlists

Phase 2

Elevating the musical experiences by coupling the raw energy and spontaneity of live shows with an extensive, high-quality music library

Avg Daily listeners

Curated playlists

Live shows pw

Phase 3

The holistic approach, balancing discoverability, scalability and engagement to increase user demand while improving the creators experience.

WoW avg listeners

Artists engaged

Gifts per live show

Phase 4

Converting casual listeners into loyal, paying users through enhanced personalization, a stronger sense of community, and rewarding engagement.

Day 7 retention

Transactions per week

New Gala wallets

Web3 Music App

Connecting artists and fans together by delivering a unique and immersive music experience